If you are trying to come up with a basic content strategy for your website, the following guidelines might help. They are not comprehensive but they are a very good starting point.
Inventory your content
Use any tool (most people use excel), to list down all the content on your website. Review the list and see what content is still valid and what is not.
Identify your audience group
Brainstorm and figure out who your primary and secondary audience groups are. Students, Staff, Faculty, Global, Internal?
Use Google Analytics and find out:
- Most hit page
- Most searched keywords (incoming and within your sitel)
Identify top 5-10 tasks that people come to your site for
- Gather this information from combination of stats collected above and by interviewing 3-5 people from your identified audience group
Conduct basic usability testing
- Identify 3-5 people who are not too familiar with your website
- Give them the identified 5-10 tasks
Observe them to note down the following:
- Where they are expecting the information to be?
- How many clicks it takes them to get there?
- Do they use the site search box?
- Do they end up finding the information?
- Is the information accurate and current?
If you looking for more comprehensive way of doing this, checkout this video: https://austin2014.drupal.org/session/content-strategy-deliverables